The very latest news for marketers
Roll up! Roll up! The Facebook Studio Awards are back, celebrating the very best work on Facebook from the last 12 months. Enter now for your chance to be recognised for creative excellence.
What does it take to be part of a global competition to find the most creative work on Facebook? Go behind the scenes with our Creative Council to find out…
How many ‘C’s are there in creativity? Three, according to David Droga, Creative Chairman of Droga 5 and a founding member of Facebook’s Creative Council. And only by aligning them all will you do truly engaging work.
If anyone knows how to utilise Facebook to tell a great story it’s AKQA, whose Nike Academy won Gold at last year’s Studio Awards. We asked account director Stephen Strong to share the creative insights behind the campaign.
We've all heard that great creative is about ‘storytelling’, but what does that actually mean? Debbie Weinstein, Vice President of Global Media at Unilever, thinks it’s the difference between selling a product and selling an idea.
Thanks to Facebook integration and a creative Mobile App Ad strategy, French music-streaming service Deezer multiplied its traffic by five when it launched globally this year. Check out this video to learn how they did it.
With a little help from strategic Preferred Marketing Developer AdParlor, online travel agency ebookers used Mobile App Ads to promote a major iOS update in mobile News Feeds, driving large volumes of installs at low cost.